The global upholstered furniture market continues to evolve, with the United States and Europe remaining two of the most important destinations for B2B furniture sourcing. Although these markets share similarities, they differ in design preference, material focus, and sourcing strategy.

As a design-driven upholstered furniture manufacturer in China, we support both markets through flexible production, strong design capability, and low MOQ solutions.

Design Preferences: U.S. Market vs European Market

Design plays a central role in both markets, but with different priorities.

U.S. Market Design Characteristics

• Focus on comfort and lifestyle use

• Larger proportions and soft upholstery

• Popular styles include modern, transitional, and contemporary

• Strong demand for upholstered dining chairs, sofas, and beds

European Market Design Characteristics

• Clean lines and balanced proportions

• Emphasis on simplicity and timeless design

• Popular styles include Nordic, Scandinavian, and minimalist

• Strong interest in upholstered dining chairs, benches, and accent furniture

As a design-driven furniture factory, we adapt designs through drawings and 3D renderings to meet the expectations of both markets.

Material Selection: Upholstery Fabrics and Wood

Material choice is a key decision factor for B2B buyers in both regions.

Upholstery Fabric Trends

• Linen and linen-blend fabrics: widely used in both U.S. and European markets

• Boucle fabric: popular in European modern collections and increasingly accepted in the U.S.

• Velvet upholstery: preferred in mid- to high-end furniture lines

• Genuine leather and faux leather: commonly used in U.S. dining chairs, sofas, and beds

Wood Materials Used in Upholstered Furniture

• Solid oak wood: premium positioning in both markets

• Ash wood: favored for strength and elegant grain

• Rubberwood: cost-effective solution for mass production

• Plywood and engineered wood: structural reinforcement

As a solid wood upholstered furniture factory, we balance durability, cost, and design flexibility.

MOQ Expectations and Sampling Strategy

Both U.S. and European buyers increasingly prefer low MOQ furniture sourcing.

• U.S. buyers often test products for online and retail channels

• European buyers focus on collection testing and market feedback

We support:

• One-piece sample orders

• Low MOQ trial production

• Smooth scaling from sample to bulk orders

This flexibility is a key advantage for B2B buyers working with a China upholstered furniture manufacturer.

OEM & ODM Requirements in the U.S. and Europe

Customization has become standard in both markets.

OEM Upholstered Furniture

• Private-label production

• Brand-specific materials and finishes

• Consistent quality for repeat orders

ODM Upholstered Furniture

• Design development from concept or sketch

• Furniture drawings and technical solutions

• 3D rendering and sample production

Our OEM & ODM upholstered furniture manufacturing service supports long-term cooperation in both regions.

Product Categories in Demand

Across both markets, demand remains strong for:

• Upholstered dining chairs

• Sofas and armchairs

• Upholstered beds

• Benches and ottomans

• Nightstands and cabinets

Factories that can support multiple categories offer stronger value to B2B buyers.

Quality Standards and Export Experience

Export experience is essential when serving international markets. Our factory focuses on:

• Stable production processes

• Consistent quality control

• Export-ready packaging

• Clear documentation and communication

Serving both the U.S. upholstered furniture market and the European upholstered furniture market allows us to understand international expectations and sourcing workflows.

Why China Remains a Key Supplier for Both Markets

Despite sourcing diversification, China continues to be a major base for upholstered furniture manufacturing due to:

• Mature upholstery fabric supply chains

• Reliable solid wood sourcing

• Skilled craftsmanship

• Strong design, OEM, and ODM capability

For B2B buyers in the U.S. and Europe, working with a design-driven upholstered furniture factory in China offers flexibility, efficiency, and long-term value.

Your Upholstered Furniture Partner for the U.S. and European Markets

If you are sourcing for the U.S. or European market and looking for a supplier that offers:

• Design-driven development

• Low MOQ and sample acceptance

• High-quality solid wood upholstered furniture

• OEM & ODM manufacturing

• Proven export experience

We are ready to support your business.